REAL INTELLIGENT TURF

My Roles: Director, Editor, VFX, Motion, Colorist, Sound Design

Client: Central Garden and Pet / Pennington
Agency: The Program
Production ECD & EP: Ethan Smith-Gillespie
Producer: Trey Kenyon
CD: John Pomietlasz
DP: Charlie Balch
1st AC: Nicolas Wachter
2nd AC / DIT: Madison Rowley
Gaffer / Head Lighting Tech: Ian Jennings
Asst. Lighting Tech: Rob Stone
Key Grip: Ken Riddle
Grip Assistant: Charlie Norton
Jib Tech/Operator: Brad McCormick
Art Director: Zach Brokhoff
Location Sound / Sound Mix / Music: Josiah Austin
Hair and Makeup: Savannah Somerville

I created this animatic in pre-production to time out and visualize the commercial for client approval. Here it is next to the finished spot.